Growth Marketing Blog

Content Marketing

Setting Content Marketing Goals: How to Define Success in Your Content Strategy

30 Sep 2024

Did it work? This is the first question we ask when studying the results of marketing efforts. Setting content marketing goals that align with your business objectives is critical to actually...

Content Marketing , ChatGPT , AI

Unlocking the Power of ChatGPT for Content Creation

24 Sep 2024

Welcome to PIC’s guide to content creation with ChatGPT! In this guide, you'll discover how to leverage the power of artificial intelligence, specifically ChatGPT, to assist you with your content...

HubSpot

Driving Success: The Crucial Role of Sales KPIs and How to Set Up Your HubSpot Dashboard

03 Sep 2024

Success with sales hinges on more than just closing deals; it's about understanding what drives those successes and continuously optimizing strategies to achieve better outcomes. This is where key...

Inbound Marketing

How to Identify Your Target Audience: A Four-Step Process to Understanding Hero Buyer Personas

02 Sep 2024

Understanding how to identify your target audience is a critical piece of growing your brand. If we aren’t intentional about choosing our target audience, we can get into the habit of imagining...

Inbound Marketing

How to Write a Marketing & Sales SLA

30 May 2024

One of the persistent challenges organizations face is the misalignment between marketing and sales teams. Misalignment can lead to missed opportunities, decreased efficiency, and hindered growth. In...

Website Design & Development , Website Management & Code

Data Protection Compliance Under the GDPR, CCPA, & CPRA

21 May 2024

We live and work in an era where data flows freely across borders and platforms, businesses face an increasingly complex challenge: safeguarding customer information while adhering to a web of...

E-Commerce , Wordpress

PIC Unveils WooSOS™: A WordPress® Plugin for SOS Inventory Software

26 Mar 2024

Efficiency and data accuracy are crucial for ecommerce businesses. Addressing this need, PIC proudly introduces WooSOS, a powerful WordPress plugin designed to streamline inventory management and...

Lead Generation , Marketing Budget

What is Bad Marketing Data Costing Your Business?

07 Feb 2024

Data, and the interpretation of it, fuels strategic decisions. Unfortunately, not all data is created equal, and if you’re not careful and deliberate, you could base expensive decisions on bad data.

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