Growth Marketing Blog

Content Marketing

Choosing the Right Content Mix: How to Choose Topics for Your Content Strategy

17 Dec 2024

In previous articles, we’ve discussed building a Hero profile, mapping your Hero’s journey with content strategy, and narrating their story with a consistent brand voice. The next step in building...

Content Marketing

Hero's Journey Marketing: Empower Your Brand to Lead and Succeed

22 Nov 2024

Structuring your marketing content strategy with the hero’s journey storytelling method will empower your brand to lead in your industry and your company to succeed in its goals. Beyond an...

Content Marketing

Setting Content Marketing Goals: How to Define Success in Your Content Strategy

30 Sep 2024

Did it work? This is the first question we ask when studying the results of marketing efforts. Setting content marketing goals that align with your business objectives is critical to actually...

Content Marketing , ChatGPT , AI

Unlocking the Power of ChatGPT for Content Creation

24 Sep 2024

Welcome to PIC’s guide to content creation with ChatGPT! In this guide, you'll discover how to leverage the power of artificial intelligence, specifically ChatGPT, to assist you with your content...

HubSpot

Driving Success: The Crucial Role of Sales KPIs and How to Set Up Your HubSpot Dashboard

03 Sep 2024

Success with sales hinges on more than just closing deals; it's about understanding what drives those successes and continuously optimizing strategies to achieve better outcomes. This is where key...

Inbound Marketing

How to Identify Your Target Audience: A Four-Step Process to Understanding Hero Buyer Personas

02 Sep 2024

Understanding how to identify your target audience is a critical piece of growing your brand. If we aren’t intentional about choosing our target audience, we can get into the habit of imagining...

Inbound Marketing

How to Write a Marketing & Sales SLA

30 May 2024

One of the persistent challenges organizations face is the misalignment between marketing and sales teams. Misalignment can lead to missed opportunities, decreased efficiency, and hindered growth. In...

Website Design & Development , Website Management & Code

Data Protection Compliance Under the GDPR, CCPA, & CPRA

21 May 2024

We live and work in an era where data flows freely across borders and platforms, businesses face an increasingly complex challenge: safeguarding customer information while adhering to a web of...

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All Categories

Choosing the Right Content Mix: How to Choose Topics for Your Content Strategy

Hero's Journey Marketing: Empower Your Brand to Lead and Succeed

Setting Content Marketing Goals: How to Define Success in Your Content Strategy

Unlocking the Power of ChatGPT for Content Creation

Driving Success: The Crucial Role of Sales KPIs and How to Set Up Your HubSpot Dashboard

How to Identify Your Target Audience: A Four-Step Process to Understanding Hero Buyer Personas

How to Write a Marketing & Sales SLA

Data Protection Compliance Under the GDPR, CCPA, & CPRA

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