Choosing the Right Content Mix: How to Choose Topics for Your Content Strategy
In previous articles, we’ve discussed building a Hero profile, mapping your Hero’s journey with content strategy, and narrating their story with a consistent brand voice. The next step in building...
Hero's Journey Marketing: Empower Your Brand to Lead and Succeed
Structuring your marketing content strategy with the hero’s journey storytelling method will empower your brand to lead in your industry and your company to succeed in its goals. Beyond an...
Unlocking the Power of ChatGPT for Content Creation
Welcome to PIC’s guide to content creation with ChatGPT! In this guide, you'll discover how to leverage the power of artificial intelligence, specifically ChatGPT, to assist you with your content...
Subscribe to our freshest ideas
Driving Success: The Crucial Role of Sales KPIs and How to Set Up Your HubSpot Dashboard
Success with sales hinges on more than just closing deals; it's about understanding what drives those successes and continuously optimizing strategies to achieve better outcomes. This is where key...
Why KPI Performance Tracking is Crucial for Growth Marketing
In today's highly competitive and ever-evolving business landscape, growth marketing has become a critical component for companies looking to scale their operations and increase their revenue. Growth...
Why SEO is Vital for Business Success
Ranking your content high on search engines seems as easy as following a few steps. However, with your competitors following the same processes, who ends up on top of the search results?
What is Quality Website Traffic and How Do I Get It?
When it comes to website traffic, it’s easy to think that more is automatically better than less. After all, the more people who see what products or services you’re selling, the better, right?
