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Inbound Marketing , Lead Generation

Marketing Qualified Lead Value & Cost - Why It Matters

12 Jul 2017

Whether you are an industrial B2B company with a dedicated marketing team, or a small business managing your own marketing strategy, there are two important elements you must be aware of: your lead...

Conversion Optimization , Lead Generation

Conversion Tracking - Why You Need More Conversion Opportunities

18 Nov 2015

People are not cookie-cutter replicas of one another - something many website managers forget. I can’t tell you how many times someone has told me about the actions of their website visitors based on...

Inbound Marketing , Website Design & Development

Is your website a member of your sales team?

04 May 2015

Would you rather have a sales person that prospects or one that waits for the phone to ring? If you are eager to grow your business, you absolutely want sales reps that prospect and close business.

Content Marketing

Using Online Videos for Content Marketing

27 Mar 2015

I am not going to stand on my soap box and tell you, "Video is the answer to all your content marketing needs." I am not going to shoot forth legendary (mythical) statistics like, "Images are...

Social Media Marketing , Inbound Marketing

Hey Restaurants, are your events being maximized?

07 Oct 2014

As a restaurateur, events can be a very lucrative part of your business strategy. They bring a lot of people into your establishment and also create an appeal that makes people want to come back. Are...

Make Compelling Content Not Bait & Switch BS

02 Oct 2014

A catchy title. It seems like that is what most content marketing boils down to.

Inbound Marketing

For a small company, are cold calls effective?

26 Sep 2014

I was involved in a discussion about cold calls in one of my LinkedIn groups last year about the effectiveness of cold calls. It is a very interesting topic and one of the most in depth I have seen...

Inbound Marketing , Lead Generation

Lead Tracking - How to Track Lead Source

03 Sep 2014

As a marketer, both in the agency setting and in the small business setting, one of the most beautiful things is quality lead tracking.

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