Growth Marketing Blog
Choosing the Right Content Mix: How to Choose Topics for Your Content Strategy
In previous articles, we’ve discussed building a Hero profile, mapping your Hero’s journey with content strategy, and narrating their story with a consistent brand voice. The next step in building...
Hero's Journey Marketing: Empower Your Brand to Lead and Succeed
Structuring your marketing content strategy with the hero’s journey storytelling method will empower your brand to lead in your industry and your company to succeed in its goals. Beyond an...
Setting Content Marketing Goals: How to Define Success in Your Content Strategy
Did it work? This is the first question we ask when studying the results of marketing efforts. Setting content marketing goals that align with your business objectives is critical to actually...
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Unlocking the Power of ChatGPT for Content Creation
Welcome to PIC’s guide to content creation with ChatGPT! In this guide, you'll discover how to leverage the power of artificial intelligence, specifically ChatGPT, to assist you with your content...
Driving Success: The Crucial Role of Sales KPIs and How to Set Up Your HubSpot Dashboard
Success with sales hinges on more than just closing deals; it's about understanding what drives those successes and continuously optimizing strategies to achieve better outcomes. This is where key...
How to Identify Your Target Audience: A Four-Step Process to Understanding Hero Buyer Personas
Understanding how to identify your target audience is a critical piece of growing your brand. If we aren’t intentional about choosing our target audience, we can get into the habit of imagining...
How to Write a Marketing & Sales SLA
One of the persistent challenges organizations face is the misalignment between marketing and sales teams. Misalignment can lead to missed opportunities, decreased efficiency, and hindered growth. In...
