How to Present Your Marketing Data to Your CEO
You have developed detailed and easy-to-understand marketing graphs and charts. Now you must prepare your presentation and narrative to deliver to your CEO. No two executives are the same. So, how do...
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Inbound Marketing (3)
Top 3 Digital Marketing KPIs Your CEO Cares About
As a marketing director, you are responsible for spending your allocated dollars appropriately. How do you demonstrate the appropriateness of marketing campaign spending to a CEO who, at best, is...
What is Quality Website Traffic and How Do I Get It?
When it comes to website traffic, it’s easy to think that more is automatically better than less. After all, the more people who see what products or services you’re selling, the better, right?
4 Culprits Behind Your Major Drop in Website Traffic
These days, your website is your ultimate marketing tool. Regardless of what type of business you run or who your audience is, you need to ensure people are able to easily find and use your website.
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Featured Images: Why They Matter
You take weeks or months to complete the perfect blog post or webpage. You have made infographics and charts, you have found images to tell your story. You have ensured that you have all the SEO tags...
Tech Deck for Small Business
Small business owners are some of the most resourceful people you will meet. Turning that little bit of anything into something special is what has made small business owners who they are for all of...
4 Week Small Business Marketing Plan - From Concept to Implementation
As a small business owner, it is tough to wade through the growing presence of internet marketing. Your business will likely have to adjust in some form as the world continues to get more digital....
How to Exclude HubSpot URL Query Parameters in Google Analytics
Google Analytics is a tremendous tool for learning about user behavior on your website; however, most businesses don't realize that critical reports are being impacted by URL query parameters.
