What is Bad Marketing Data Costing Your Business?
Data, and the interpretation of it, fuels strategic decisions. Unfortunately, not all data is created equal, and if you’re not careful and deliberate, you could base expensive decisions on bad data.
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Marketing Budget
How to Build a Strong Marketing Budget
There are right and wrong ways to determine the size of your marketing budget. . To be clear, a marketing budget of zero is impossible. Even if you went out of your way to only utilize free offerings...
How to Justify Increasing Your Marketing Budget Using Data
You have stretched your marketing dollars as far as they can go, but there is no avoiding requesting an increase to your budget. In our previous posts, we’ve provided which KPIs to present, which...
How to Present Your Marketing Data to Your CEO
You have developed detailed and easy-to-understand marketing graphs and charts. Now you must prepare your presentation and narrative to deliver to your CEO. No two executives are the same. So, how do...
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How To Calculate Your Website's ROI
You should always be thinking about your website ROI, as generating a return on your investment is the reason you created the website in the first place. You invested time and money creating your...
