Growth Driven Design Website Strategy with HubSpot CMS

Overview

In 2015, PC Network Services in Pittsburgh, PA, was transitioning to a new unified name - Apogee IT Services - after acquiring another managed services provider.

Problem: 

IT Company Needed More Responsive Website

They looked to Pittsburgh Internet Consulting to help them develop a responsive website that would reflect the new brand, support their growing marketing and sales efforts, and consistently adapt to their expanding footprint in the Northeast.

PIC Services: 

New Website Design with HubSpot

The team at PIC built the new Apogee IT Services site using the HubSpot CMS because it provides a wide range of website design and customization options while also offering the functionality to grow the website alongside the business.

Solutions: 

Leverage Growth-Driven Design

Leveraging growth-driven design, PIC and the Apogee team prioritized what was important for launch and built around those items. The main priorities included:

1. Making the website reflect the new brand from a design standpoint
2. Adapting new content to be easily readable for website visitors
3. Giving users a pleasant viewing experience on all devices through responsive design
4. Following SEO best practices to transition PCNS to the Apogee brand online