Email Marketing Services
A new age take on email marketing built for the modern business.
Why your email marketing shouldn't be an afterthought
Create email. Choose contact list. Press send. For a lot of businesses, that’s been the extent of email marketing for a long time. It keeps customers informed and occasionally drives a bit of revenue, but that’s the extent of its usefulness. With so many other advancements in reaching online audiences, why does it feel like email marketing is lagging behind?
Free Inbound Marketing Checklist
Before you press “Go” on your next marketing campaign, use our Inbound Marketing Checklist to ensure the project allows for measurable results and a connected experience for potential customers.
Email Marketing with a Purpose
Email marketing isn’t the new kid on the block in digital marketing, but its versatility and usefulness has grown exponentially over the past few years. However, this expansion has largely gone unnoticed by many businesses. Segmentation, automation, and other functionalities have made email marketing one of the most powerful channels when it comes to staying in front of customers and leads.
PIC brings its email marketing expertise to clients, developing a multi-pronged strategy aimed at:
Delighting customers and keeping them engaged to generate more revenue
Segmenting lists to send relevant offers and information to targeted audiences
Automating email campaigns that nurture users towards an end goal
Email Marketing Avenues
At PIC, we help businesses build a comprehensive email marketing strategy that utilizes the best-fit avenues for their audience and goals.
Email Newsletters
Tried and true. Email newsletters are a staple for businesses when it comes to staying in front of customers and potential clients with company updates, events, and more. Leveraging a CRM like HubSpot, newsletters can take a more dynamic format and send useful, relevant information to specific users in your database. This allows companies to tailor weekly, monthly, or quarterly messaging based on the individual subscriber who is receiving the email.
Targeted Email Campaigns
Targeted email campaigns are typically one-off sends that only deliver to a specific segment of subscribers that have been isolated based on certain criteria (e.g., industry, purchase history, etc.). The emails sent to these segmented subscribers include a highly relevant or completely custom offer aimed at getting recipients to take a specific action. These actions come in many forms, including event signups, consultation requests, purchases, and more.
PIC is well-versed in helping clients create goal-driven, targeted email campaigns across numerous platforms, including HubSpot, Mailchimp, Klaviyo, and Constant Contact.
Email Workflow Automations
Automation has made email marketing incredibly dynamic as companies can now set up workflows that deliver a series of emails to users when specific actions are taken, such as filling out a form or placing an order. The concept is fairly simple in that you’re delivering relevant content to users at the ideal time.
For example, if a user fills out a form to access gated content on your website, they will instantly be enrolled in an automated email workflow. A basic workflow may consist of a series of emails that are sent to the lead over the coming weeks, delivering useful information and relevant offers. The goal is to nurture the lead, increasing the likelihood of them booking a consultation, call, or taking some other desired action.
At PIC, we use HubSpot’s marketing automation software to set up effective drip campaigns for our B2B clients, and we can even help sales teams automate repetitive email tasks via sequencing within HubSpot’s toolset.
Ecommerce Emails
In recent years, ecommerce sales have grown exponentially, forcing brick and mortar businesses to cater to changing consumer preferences. One of the best ways for ecommerce businesses to effectively generate sales and boost customer loyalty is through email marketing.PIC employs proven, effective ecommerce email marketing strategies to help clients not only generate repeat business but also discover new audiences.
Email automation is a must for ecommerce businesses. PIC leverages Klaviyo, a powerful email marketing platform with an ecommerce focus, to design and build workflows that benefit customers at every stage of the buyer’s journey. An abandoned cart workflow, for example, sends an email to customers when they’ve left items in their cart for more than a few hours. These emails, which sometimes include a discount, are incredibly effective at driving revenue for businesses.
