Online

SEO Basics Webinar

Search engine optimization (SEO) is the foundation of successful digital marketing. Do you know why it’s so critical? Do you know the rules of effective SEO marketing? What are the ingredients of an “SEO Sandwich?”

Watch the recorded webinar to learn: 

  • Why SEO should be the foundation of your marketing program
  • The rules of effective SEO and how to apply them 
  • The importance of your “core keyword” and how to identify it 
  • Why words matter across all marketing channels 

There are over two trillion Google searches per year (HubSpot). More than 54% of the time, searchers click one of the top three search results.  

 

Speakers

BRAD GERLACH

Brad is our resident SEO Specialist, and he devotes his time to obtaining quality traffic that matches the interests of our clients’ products and services. His philosophy is to give Google’s algorithm what it wants – valuable and resourceful content that will fulfill a user’s needs. While Google doesn’t come out and tell you what it wants, Brad is an expert at deciphering what will work and applying our strategies accordingly.

Robb

ROBB LUTHER

Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.

If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.