Essential Tips for Writing SEO-Friendly Content That Ranks
Do you want more traffic from Google? You don’t need to be an SEO expert! Just follow these quick, actionable tips to create content that ranks and attracts customers.
keep readingMarketing Resources: Guides, How-Tos, and Practical Solutions
Find quick answers and step-by-step guides for optimizing your marketing tech stack, mastering HubSpot, and executing core inbound strategies. This is your comprehensive resource for achieving excellence.
What Are Meta Tags in SEO?
If you’re serious about SEO, you need to master meta tags. These small but important snippets of code tell search engines what your page is about, and they can make or break your rankings and click-through rates. Think of meta tags as the “behind-the-scenes” signals that guide Google (and users) to your content. When optimized correctly, they help boost visibility, improve search rankings and increase engagement.
PIC Digital Marketing Glossary: Essential Terms and Acronyms Explained
Welcome to PIC's Digital Marketing Glossary—the go-to guide packed with essential terms, acronyms and key concepts you need to understand digital marketing.
How Do I Regain Admin Access to My Facebook Page - A Detailed Guide for 2024
There are quite a few reasons you might be wondering how to regain admin access to your Facebook page. Perhaps a former admin left and locked you out, someone forgot a password, or the email address attached to the admin is no longer valid. Sometimes, you don’t know what happened, but you just know that you don’t have access to the Meta assets you need. You quickly need to learn how to recover a Facebook page admin account. Don’t panic! Regaining control of your Facebook page or Business Manager is possible, and this guide will walk you through the steps to reclaim your admin rights. Whether you've lost access due to a hacked account, removal by another admin, or a forgotten password, we'll cover all the essential steps to help you recover.
The Complete Guide to the Google Ads Verification Process
If you're looking to advertise on Google, verifying your identity and business is an essential step. In this guide, we’ll walk you through the entire Google Ads verification process, common issues to avoid and the benefits of completing verification. What Is Google Ads Verification? Google Ads verification is a mandatory process for advertisers to validate their identity or business. This step is required to enhance the trust of users who engage with ads and ensure compliance with Google’s transparency policies. There are two main types of verification: Identity Verification: Applicable for individuals or sole proprietors. Business Verification: Required for businesses, which includes submitting documentation to prove your company’s legitimacy The Steps to Completing the Google Ads Verification Process When your company has a Google ads account, Google will prompt you via email to complete a one-time verification process. This process is meant to provide users with transparency around who is advertising to them via the Google Ads platform. After completing the verification, your business will be listed in the Google Ads Transparency Center. Once prompted by Google, you have 30 days to begin the process of verification, and another 30 days to complete the process after it has been started.
How to Give PIC Access to Google Ads Account
Granting PIC access to your Google Ads account can allow PIC to work with you on the same Google Ads account. Once you've granted access, you can edit a user's access level, or you can always remove access later on.
How to Delete or Deactivate a Facebook Page
This guide provides step-by-step instructions on how to delete or deactivate a Facebook Page. Please note that deletion is permanent, but you have the option to download or transfer your information before doing so. 1. Navigate to https://www.facebook.com/YOURFACEBOOKPAGE 2. Click this icon. 3. Click "Page and tagging settings" 4. Click "Facebook Page information"
Why do we need a ballpark budget for Discovery?
In the PIC Process, our first step is Discovery. In this step of the PIC Process, we are learning about your goals and introducing ourselves as a potential partner. Knowing a budget range is critical for next steps. Infinite Ideas - Finite Budget Ford spends Billions on marketing. Maybe you will not. But you'll likely have a billion dollar’s worth of ideas. The trick with a marketing budget is getting the most value out of each marketing dollar you can.
What is the BORRAT Framework
The BORRAT Framework aims to provide comprehensive information to all individuals involved in a task, ensuring that even if they revisit the task weeks later, they will have the necessary background knowledge to recall its purpose and significance. BACKGROUND The Background section of the BORRAT Framework provides information that led to the creation of the task. This information should enable anyone new to the task to understand why it is happening.