SEO Strategies & Consulting Services | Pittsburgh Based

Why you should invest in SEO

When website traffic is stagnant or declining, and visitors aren’t relevant or converting, poor SEO is often the culprit. SEO allows your business’s website, products, and services to show up in search result pages (SERPs) when your customers and clients are searching for them. Without a properly optimized website, you won’t receive the organic (i.e. free) search traffic from Google that will ultimately convert into customers and clients.

With comprehensive SEO services from PIC, your website benefits via improved visibility across all major search engines. These SEO services generate:

Increased organic traffic (i.e. free traffic)
A higher-quality audience
A result in more conversions and loyal customers

On-Site SEO

At PIC, we understand the foundation of any SEO strategy is with on-page optimization. A successful SEO strategy starts with its roots buried deep in keyword research, content, website structure, and on-page optimization.

Once the basics are taken care of, you can move along to a full content strategy and off-page optimization such as local citations, outreach, and link building - all critical to your internet marketing strategy.

Keyword Research

Website Structure

The structure of your website not only affects your SEO, but also your users’ experiences. A website that doesn’t allow your visitors to flow from one page to another isn’t properly organized and structured, which can lead to less than optimal search rankings and user behavior, which is also a ranking factor.

A website that silos products and services into categories not only helps Google understand the relationship and relevance of each page to your overall business, but also provides structure to your website that helps visitors find what they are looking for, which ensures a positive user experience.

Meta Tags: Meta tags are tags hidden in the code of <head> section of your webpages. The most important, the Title Tag, is what Google usually shows as the link on their search results. We write meta tags optimized for search rankings and click through rate.
Internal Links: Internal links are important for two primary reasons.

1. It allows your visitors to easily navigate from one page to another relevant page that they might be interested in.

2. It allows Google to crawl your site to understand its structure and how pages are relevant to each other and to your business/industry. Having relevant pages linked to each other can help increase your authority in Google’s eye.
Images: Images can also be optimized for search and help boost rankings, but they are more important to help increase user engagement on your website.

Images are important because your visitors aren’t actually reading your website word-for-word. Images can showcase your products to your visitors or convey a point about your services. They also help break up blocks of text and help a webpage look less daunting than a page with paragraph after paragraph of text.
Quality Content: The most important pages for your business are your services and products pages.

These pages must be optimized not only to show in the search results, but also to:

• Provide your customers and clients the information they are looking for when they land on your web page.
• Answer questions that your visitors might have about your product or services.

The problem with products and service pages is that you can only target 1-3 specific keywords per page, and you only have a finite number of products and services.

This is where blog posts come into play.

Having a full content strategy that includes regular blog posts allow you to target other keywords and develop content that is resourceful and helpful to your audience. While not all of these posts will convert a visitor into a client or customer, they expose your company to people that wouldn’t have known about you otherwise while also positioning you as an authority in your industry.
Content Structure: The words on the page are only half of the importance of content. The way your content is laid out on a page is crucial to engaging your visitors and ensuring pages can be easily scanned, allowing users to find the information that is most important to them.

We use different tactics to increase user behavior including:

• Design and layout of the website

• Bulleted and numbered lists

• Tables and graphs

• Images

Page speed is important for two reasons:

Search engines use page speed to help determine page rankings. Additionally, a slow page speed makes it more difficult for search engines to crawl your website and may hurt your indexation.
Pages that take longer to load hurt the user experience, leading to a lower average time on the page and higher bounce rates.

There are several ways to increase your page speed, including (but not limited to):

Optimizing Images: Images should be no larger than necessary and should be compressed for the web. If images aren’t optimized properly, they drastically slow down page load time.
CSS/JS/HTML Optimization: Minifying CSS, JavaScript, and HTML files by removing unused code and unnecessary characters can drastically help to improve page speed.
CDN Usage: Content distribution networks (CDNs) are server networks that store and deliver different assets of your site (e.g. images) to website visitors based on their location. Leveraging CDNs is an efficient, simple way to improve your page speed and overall site speed.

Search Engine Index Review

We regularly review how our client’s sites are being indexed by search engines as well as how certain settings and configurations are impacting search spiders crawling the site.

Our team weeds through improperly set canonicals, misfiring redirects, robots.txt configurations, and other factors to determine where improvements can be made. Cleaning up these areas makes the job easier for search engines when they crawl your site and lead to an organized, clean index that can benefit your organic rankings in SERPs.

A Leading SEO Company

SEO makes your audience come to you. Let us show you how.

Why you should invest in SEO

Download SEO Performance Worksheet

Components of Search Engine Optimization

On-Site SEO

Keyword Research

Website Structure

On-Page Factors

Page Speed

Search Engine Index Review

Off-Site SEO

Reviews

Outreach & Link Building

Local Citations/Business Directories

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