Overview
In 2015, PC Network Services in Pittsburgh, PA, was transitioning to a new unified name - Apogee IT Services - after acquiring another managed services provider.
Problem
IT Company Needed More Responsive Website
They looked to Pittsburgh Internet Consulting to help them develop a responsive website that would reflect the new brand, support their growing marketing and sales efforts, and consistently adapt to their expanding footprint in the Northeast.
PIC Services
New Website Design with HubSpot
The team at PIC built the new Apogee IT Services site using the HubSpot CMS because it provides a wide range of website design and customization options while also offering the functionality to grow the website alongside the business.
Solution
Leverage Growth-Driven Design
Leveraging growth-driven design, PIC and the Apogee team prioritized what was important for launch and built around those items. The main priorities included:
- Making the website reflect the new brand from a design standpoint
- Adapting new content to be easily readable for website visitors
- Giving users a pleasant viewing experience on all devices through responsive design
- Following SEO best practices to transition PCNS to the Apogee brand online
