Working with PIC: Our Process, Values, and Team 

Robb's primary role at PIC is to develop relationships that are beneficial to all the partners involved. He also continues to refine and develop our popular Hero Mission Strategy that helps our client shift their perspectives into a nurturing point of view rather than the typical, "Company First" point of view.

If you are looking for a strategic partner to help you hit your business growth goals, Robb is someone you should probably have a conversation with.

Brad is our resident SEO Specialist, and he devotes his time to obtaining quality traffic that matches the interests of our clients’ products and services. His philosophy is to give Google’s algorithm what it wants – valuable and resourceful content that will fulfill a user’s needs. While Google doesn’t come out and tell you what it wants, Brad is an expert at deciphering what will work and applying our strategies accordingly.

As PIC’s Director of Marketing, Blaine leads internal marketing strategy and initiatives and serves as a strategist and consultant to our rapidly expanding customer base of growth-focused businesses. He also leads the development and delivery of new marketing service offerings.

With more than 30 years of marketing and sales experience, Blaine is available to analyze your business’ current marketing and sales processes and then “walk with you” to design and implement an effective, goal-oriented marketing strategy.

Mariana is the lead developer of our design and development team. She works with the team to plan how to create solutions for our clients in the most efficient way, keeping the clients’ needs front and center. She is passionate about new technologies and learning new and exciting things every day. Mariana is constantly finding new ways to make our sites perform the best way possible.

Trista works with our clients to plan and implement objective based marketing campaigns and websites. By staying focused on goals and the metrics that matter, she helps clients' marketing efforts stay on track to be successful. By coordinating with PIC's design and development team, marketing specialists, project management, and resources, Trista makes our clients' strategies work for them.

Matt's primary role at PIC is to implement and oversee tasks that aim to improve the functionality and reliability of our marketing campaigns and development projects. As the Client Success Manager, he bridges the gap between PIC's technical development team and our marketing specialists to push projects towards their end goal. He works heavily in Google Analytics, Google Tag Manager, Cookie Consent Management Platforms, and other evolving toolsets to meet the demands of the ever-evolving digital landscape.

Parkers primary role at PIC involves client success, and keeping clients updated on where they currently stand analytically. Parker assists clients in setting up Google Analytics tracking, as well as tagging events and tracking goals. Providing monthly reports, tracking SEO health, and relaying unexpected shifts in traffic highlight a few areas where Parker improves the clients understanding of their online presence.

Emily's background in Project Management, Graphic Design, Marketing and Sales come together through her work at PIC. Emily enjoys the challenge of problem solving, and loves determining solutions that work for each specific situation within our clients' differing industries. She manages the day-to-day of clients services, ensuring tasks are done on time and to the high level of quality you should expect from our team. She works closely with strategists to define projects and reports back to our clients.

With a keen eye for detail and a passion for user-centered design, she leads a talented team of designers and developers to create exceptional websites and marketing materials. Majo's expertise in balancing aesthetics and functionality ensures that our clients' digital presence not only looks stunning but also delivers a seamless and engaging experience for their target audience.

In his role as Account Manager, Ramiro collaborates closely with strategists and clients to develop results-oriented strategies and campaigns. He manages day-to-day client services, ensuring tasks are completed on time and meet our team's high standards. By maintaining open communication and regularly reporting progress, he ensures clients find significant value in our services.

Leveraging his extensive background in design and front-end development, Ramiro ensures projects are visually stunning and user-friendly across all platforms. His multifaceted skills allow him to oversee projects from start to finish, guaranteeing exceptional quality at every stage.

No website, email, blog, or marketing campaign is complete without content, which is where Mike comes in. If your emails aren’t effective, your blogs don’t captivate your audience, and your landing pages have poor conversion rates, you may have a content issue.  Mike loves nothing more than breaking down these content troubles so he can identify the cause and articulate a solution that enthralls the audience and drives results.

Jatinder is PIC’s go-to for all Wordpress sites. He makes sure they are updated, running smoothly, and error free. He also manages our server in between his work on web development and maintenance projects. Jatinder’s duties are mostly behind the scenes, but they are critical to ensure everything is working properly and flawlessly.

As a Business Development Representative at PIC, Jack’s primary role is to lead initial outreach to potential customers. He does this by identifying the needs and challenges of the potential partners, not only at the broad company level, but by looking at the specific needs of the individuals within the company. Then, he is able to tailor our services to suit their requirements to help them achieve their goals. Contact Jack today to see what our team can do for you!

Jimena has expanded PIC’s talents even further into creating compelling visual ideas for brands. Whether it’s a new brand or re-branding, she helps define our clients’ logos and Brand Guide to fit with their audience and overall message. Jimena crafts graphics and animated banners for websites, blogposts, and social media with the objective of making their brand stand out from the rest in such a visual and competitive world.

As part of our design and development team, Sergio performs a vast array of developing tasks. He builds websites based on the team’s designs, and makes sure that the desired functions and features are incorporated. Sergio ensures that our websites are free of any bugs, scripts are implemented, and that speed is top-notch.

Diego’s role is working on back-end development, building the backbone of the websites we work on. He is always helping to automate processes and the integration of different software to increase efficiency. When our clients need a custom application or plug-in to meet their unique needs, Diego is our go-to person to create a solution.

Michelle is our HubSpot Specialist. She recognizes that each company has its own unique needs and its own vision of success. With a background as a business analyst and a penchant for problem-solving, Michelle loves to find solutions that will make HubSpot the most efficient and effective CRM for you.

Jim has a background in graphic design and social media management. He uses that experience to produce effective social media ads and search engine marketing. Jim enjoys the challenge of creative problem solving and is happy to have the opportunity to work with the talented creative professionals at PIC. Working closely with account managers and graphic designers to create eye catching digital ads that bring our clients and their hero's together.

Stefanie's primary role as office manager is to be the liaison between clients, vendors, our partners, & PICsters also known as our team! She has over 20+ years of professional experience in business management, sales, guest relations, and customer care. Her passion for office management comes from her love for personal interaction and organizational excellence. She has an in-depth understanding of contract negotiations, budgets, payroll, and office organization needs. Stefanie is always happy to help and provides assistance when needed!

Macarena brings to PIC a blend of creativity, technical expertise, and strategic insight to every project she undertakes. Her keen eye for design and attention to detail ensures that each visual asset she creates captivates and resonates with our clients' target audience. Her designs are not only aesthetically pleasing but also strategically crafted to drive engagement and achieve our clients' marketing objectives.

Leesh draws upon 10 years of development experience to ensure that the client's needs are not only implemented efficiently, but well-communicated and understood by everyone involved. She also gets hands-on with development work and collaborates with everyone on the PIC dev team to ensure workflows are forward-thinking and aligned with modern standards. This translates to cleaner implementation, faster development, and more stable deployment of site features—with fewer interruptions to service.